Over 4,500 brands participated, with more than 100,000 professional visitors. Liquid silicone rubber technology was the biggest highlight of the exhibition.
The exhibition lasts for three days.
Over 4,500 participating brands
Professional visitors: 100,000+
The demand for silicone products has increased by 65%.
Exhibition Highlights: Innovative Materials Drive Industry Transformation
On July 18, 2025, the 24th CBME Shanghai Baby & Children's Products Fair, the largest event in the Asian baby and children's products industry, concluded successfully at the National Exhibition and Convention Center. Over the course of three days, the exhibition brought together more than 4,500 high-quality brands from over 30 countries and regions around the world, attracting more than 100,000 professional visitors.
Liquid silicone rubber baby products have become the most eye-catching innovative category at this exhibition. In the new materials innovation exhibition area, the liquid silicone rubber technology display area has always been crowded with people, and inquiries from buyers have been continuous. Professional research data shows that more than 65% of buyers list liquid silicone rubber material as a priority purchasing indicator.
This exhibition has specially set up a "New Materials Innovation Zone", which showcases the breakthroughs in the application of liquid silicone rubber in baby products. From baby bottles, tableware to teethers and toys, liquid silicone rubber, with its outstanding safety performance and environmental friendliness, has become the core material for upgrading baby products.
The three core advantages of liquid silicone rubber products
Safety performance
Food-grade safety standards: All liquid silicone products have passed international food-grade safety certification, free of harmful substances such as bisphenol A and phthalates, and comply with the strictest safety standards for infant and toddler products.
Material stability: Does not deform after high-temperature sterilization, maintains stable performance within the temperature range of -40℃ to 230℃, ensuring safety for infants and toddlers to use.
User experience
Ultimate touch sensation: The softness of the material (11 degrees) is close to human skin (10 degrees), providing a touch experience like a mother's skin and enhancing the sense of security for infants and toddlers.
Anti-drop design: The silicone-coated baby bottles and tableware have excellent impact resistance, reducing the risk of accidental breakage.
Anti-flatulence system: Innovative multi-layer anti-flatulence design effectively reduces flatulence discomfort in infants and young children, enhancing the feeding experience.
Environmental protection innovation
Sustainable materials: Comply with international recyclable material standards. Some products have already adopted bio-based silicone, reducing the carbon footprint by 40%.
Biodegradable technology: Breakthroughs have been made in the research and development of biodegradable liquid silicone, and it is expected to achieve commercial production by 2026.
Production is environmentally friendly: The manufacturing process adopts eco-friendly techniques, reducing energy consumption by 30% and VOC emissions by 75%.
Four Innovative Directions of Liquid Silicone Rubber Technology
Intelligent Integrated Applications
The temperature-sensing silicone tableware can monitor the food temperature in real time and send reminders to parents' mobile phones through an APP. The smart baby bottle accurately records the feeding amount and time, and forms a feeding report.
Material composite technology
The composite material of silicone and plant fibers enhances product durability; the combination of silicone and nano-silver boosts antibacterial performance; the multi-layer composite structure enables functional zoning design.
Breakthrough in Design Aesthetics
Semi-transparent gradient color process; embedded artistic patterns; ergonomic curve design; interchangeable accessory system to meet personalized needs.
Scene expansion and extension
Expanding from the maternal and infant field to family health products; developing medical-grade silicone products; innovating elderly care products; applying smart feeding utensils for pets.
Baby2.jpg
Exhibition data and industry trends
The highest single enterprise's intended order exceeded 8 million.
Average daily professional buyer reception: over 3,00
The rate of reaching cooperation intentions has increased by 40%↑
25 vertical industry procurement negotiation sessions
The quality standards for liquid silicone rubber products have become a key topic at the exhibition. The industry has announced the addition of 12 new testing indicators, promoting the establishment of a unified material safety certification mechanism and improving the full-process traceability system from raw materials to finished products.
During the exhibition, CBME collaborated with platforms such as Douyin, Tmall, and Xiaohongshu to organize over 2,000 official product selectors to live-stream on-site, and more than 20,000 influencers to live-stream while visiting the exhibition. Liquid silicone products became the hottest category for live-streaming. The "CBME 25th Anniversary Gala and Live Shopping Night" was the first event to deeply integrate the anniversary celebration with a large-scale live-streaming shopping event, achieving a single-event sales volume of over 50 million yuan.
Liquid silicone technology is reshaping the ecosystem of mother and baby products. It not only offers a safer material option but also creates a brand-new user experience through technological innovation. In the next three years, the penetration rate of liquid silicone in infant and toddler products will increase from the current 35% to over 60%.
